Audi Electric Vehicle Deliveries Grew 30 Percent in Q1 2025

The automotive business is challenging enough on its own, but this is a particularly difficult period for many manufacturers, including Audi. For starters, competition in the luxury vehicle space is tougher than it’s ever been, but there are also serious concerns about the global economy and, of course, the tariff situation in the U.S. Despite these challenges – and some setbacks – the four-ring brand is seeing growth in at least one important area.

Available Models

Select Available Models

Audi

Founded

1909

Founder

August Horch

Headquarters

Ingolstadt, Germany

Owned By

Volkswagen Group

Current CEO

Gernot Döllner

Audi Q6 E-Tron, Buick Enclave, Nissan Armada Earn Top Safety Pick Plus Awards

GMC Acadia gets Top Safety Pick award.

Challenging Times, But A Hopeful Future

The Brand Group Progressive, an overarching division that includes Audi, Bentley, Lamborghini and Ducati motorcycle, saw its global deliveries fall 3.3 percent in the first quarter of 2025, totaling 388,756 vehicles. Similarly, the two-wheeled brand saw its sales decline by 3.5 percent to just shy of 12,000 units.
As for Audi specifically, the company sold 383,401 vehicles in the first three months of 2025 compared to 396,912 during the same period in 2024. That’s a modest decline of about 3.4 percent. Despite this downward trend, deliveries of the luxury brand’s electric vehicles increased by around 30 percent year over year.
Overall, an impressive 46,371 Audi electrics were sold during the first quarter, with sales surging in Western Europe. Deliveries increased 169 percent in France, 120 percent in Switzerland, 87 percent in the Netherlands, and 64 percent in Norway. Even in Germany, the brand’s home market, sales grew by 59 percent.
Unlocking New Efficiencies, Introducing Fresh Product

Audi

As explained by Audi CEO Gernot Döllner in a media release, the brand took important steps to reposition itself in the market.

“This includes the agreement for the future concluded between company management and the works council in March, which aims to increase productivity, speed and flexibility at our German sites. The year will continue to be very challenging due to the global economic conditions. But Audi has started to execute its strategy and is delivering on it. Our model initiative is now, step by step, coming onto the global markets. We are particularly encouraged by sales and order intake for our new electric models.”

– Audi CEO Gernot Döllner

Going on the offensive, in 2025, Audi is expected to launch a whopping 10 new plug-in hybrid vehicles. Amped-up versions of the A3 and A5 are already out while the A6 Avant E-Hybrid and A6 Sedan E-Hybrid are expected to arrive soon.

Audi

Audi is doing well with its electrified vehicles, but the future is a huge unknown. As the company pointed out in a release, “Against the backdrop of the present high volatility, the financial implications of import tariffs, particularly in the United States, cannot be conclusively assessed.” How many vehicles the four-ring brand will deliver in the remaining three quarters of 2025 remains to be seen, but hopefully some semblance of stability returns to the market sooner than later, and not just for Audi.