My New Flame: Engineered beautiful

Audi has teamed up with The Guardian for your chance to win a My New Flame light http://bit.ly/AudiPinterestCompetition. In this film, Moritz Waldemeyer explains the inspiration behind his deceptively simple innovation. Using LED technology and a circuit board, along with bold design choices, he’s engineered a realistic flame effect.

This innovative design was inspired by the elegance of LED technology, combined with a unique artistic vision – similar to that which inspired the development of our innovative new Matrix LED headlights.

Find out more about our Engineered beautiful concept here: http://audicity.tumblr.com/

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